Biscuits Market - In-Deep Analysis Focusing on Market Share

Biscuits Market Synopsis

Biscuits Market Size Was Valued at USD 123.53 Billion in 2023, and is Projected to Reach USD 200.01 Billion by 2032, Growing at a CAGR of 5.5% From 2024-2032.

• Biscuits are small pieces of bread manufactured from a mixture of ingredients such as flour, milk, sugar, cream, nuts, spice, and others. There are different kinds of biscuits available in the market such as sweet biscuits, savory biscuits, filled biscuits, and others.
• In addition, some biscuits are made to aiming to meet the nutritional benefits for the consumer such as fat-free, sugar-free biscuits. Furthermore, with a focus on new product innovation and marketing communications, the players are also engaging in various in-store promotions. Consumers are driven by satisfaction, depending on the type of biscuit and size of the pack, where a different range of new products is continually being designed, including healthy biscuits, ‘thins’, free-from options, and breakfast biscuits.
• As part of targeting the premium biscuits segment, players like Mondelez International rolled out a Cadbury branded biscuit with the option of consuming the product warm, out of the microwave. Additionally, significant surge products that are low-sugar, sugarless, whole grain, and products made from artificial and natural sweeteners such as Stevia have been observed globally, owing to the demonization of sugar consumption and calorie-conscious food habits.

Biscuits Market Trend Analysis

Demand For Convenient And Healthy On-The-Go Snacking

• An increasing urge for convenience food globally at a faster pace owing to changes in social and economic patterns, growing expenditure on food and beverages as well as an increased concern related to concepts such as portion control. Moreover, a calorie deficit is also driving a more significant number of brands to offer small/ on-the-go consumption packs. The market is driven by the rising demand for convenient snacking paired with healthy ingredients among consumers.
• Convenient snacking is gaining popularity, especially among working people, school and college children, students living in hostels, and bachelors owing to their busy lifestyles. Furthermore, the on-the-go snacking concept is closely associated with the easy consumption and handling of products, which biscuits and cookies offer. Therefore, the urge for snack products is increasing owing to the linked convenience of consumption, aided by disposable packaging that prevents the necessity to carry large bulk packets. Presently, consumers are allocating less time for traditional grocery shopping due to busier schedules. Due to the same, they are also unable to take out time for proper meals and, therefore, opt for on-the-go snack products, such as multigrain cookies and other biscuit products with high nutritional value to satisfy their hunger.
• The biscuit market is experiencing significant growth as players operating in this market are continuously differentiating their offerings in terms of ingredient, flavor, composition, and packaging type to sustain in such a competitive market.
• Clean label has moved on from being a trend and is now considered as a standard in the food industry. The interest in identifying the ingredients present in products has triggered the growth of the biscuit market.

Growing Trend of Gluten-Free and Organic Products

• The biscuits market is witnessing a significant shift driven by the growing trend of gluten-free and organic products. Consumers are increasingly seeking healthier and more natural alternatives, creating a lucrative opportunity for manufacturers to capitalize on this evolving demand.
• One of the key opportunities lies in the development of gluten-free biscuits to cater to individuals with gluten sensitivities or those following gluten-free diets. As awareness of gluten-related issues rises, there is a considerable market segment actively seeking gluten-free snack options. By formulating biscuits with alternative flours such as rice, almond, or coconut, manufacturers can tap into this niche market and offer a broader range of choices to health-conscious consumers.
• Moreover, the demand for organic products continues to gain momentum as consumers prioritize clean eating and sustainable practices. Organic biscuits, made from organically grown ingredients without the use of synthetic pesticides or fertilizers, present a compelling opportunity for companies to align with the preferences of environmentally conscious consumers. Emphasizing the use of organic certification in marketing strategies can enhance the appeal of biscuits within this growing market segment.
• The combination of gluten-free and organic attributes in biscuits represents a powerful proposition that resonates with consumers seeking a balance between health, dietary preferences, and environmental consciousness. Manufacturers embracing these trends and incorporating them into their product lines are well-positioned to not only meet current consumer demands but also to stay ahead in an evolving and competitive market landscape.

Biscuits Market Segment Analysis:

Biscuits Market Segmented on the basis of type, Ingredient, Product, Packing and Distribution Channel.

By Type, sweet biscuits segment is expected to dominate the market during the forecast period

• Sweet biscuits are often associated with indulgence and provide a delightful taste experience. Consumers often turn to sweet biscuits as a treat or snack to satisfy their sweet cravings.
• The sweet biscuits category offers a wide variety of flavors, ranging from classic options like chocolate and vanilla to more innovative and exotic choices. This versatility caters to diverse consumer tastes and preferences.
• Sweet biscuits are convenient and portable, making them well-suited for on-the-go snacking. The fast-paced lifestyles of modern consumers contribute to the popularity of easily transportable and individually wrapped sweet biscuit products.
• Sweet biscuits are often enjoyed with tea or coffee, contributing to their popularity during snack times or as accompaniments to hot beverages. This pairing enhances the overall snacking experience.
• Sweet biscuits are commonly associated with celebrations and festive occasions. The demand for these biscuits tends to increase during holidays and special events, driving overall sales in the segment.
• Manufacturers continually introduce new and innovative sweet biscuit products by experimenting with ingredients, textures, and formats. This innovation helps to keep the segment dynamic and capture consumer interest.

By Ingredients, Flour segment held the largest share of 45% in 2022

• Flour is a fundamental ingredient in the traditional recipes of many biscuits. It serves as the primary structural component, providing the base for the dough and contributing to the texture and consistency of the final product.
• Flour is a versatile ingredient that imparts structure, texture, and volume to biscuits. It contributes to the overall sensory experience, ensuring that biscuits have the desired crunch, crumb structure, and mouthfeel.
• Wheat flour, in particular, is commonly used in biscuit production due to its gluten content, which helps create the desired texture. Wheat flour is abundant, cost-effective, and widely available, making it a preferred choice for many manufacturers.
• Flour, especially wheat flour, tends to be a cost-effective ingredient, contributing to the economic viability of biscuit production. This cost-efficiency aligns with both mass production and affordability for consumers.
• Manufacturers can control and standardize the texture of biscuits by using specific types of flour. This allows for the production of biscuits with consistent quality in terms of texture, ensuring a familiar and expected taste for consumers.

Biscuits Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• Asia Pacific holds the largest biscuits market share, and is expected to exhibit the fastest growth over the forecast period. This region comprises several emerging countries, including China, India, Japan, and Australia. These nations are experiencing substantial growth in their middle-class population and urbanization, offering numerous opportunities for key players to expand in the region.
• India and China are the primary drivers behind the exceptional growth rate witnessed in the Asian market. Increased awareness regarding proper nutrition and a focus on a healthy diet are crucial aspects of today's busy lifestyle, leading consumers to seek convenient food items that facilitate measuring nutrient intake.
• Consequently, companies are progressively launching digestive crackers and developing innovative plain, sugar-free biscuits enriched with grains. Moreover, the growth of retail stores and e-commerce platforms in the region has introduced new distribution channels for biscuit manufacturer.
• The increasing popularity of clean-label snacks is expected to drive product innovation in the market. The emerging class of younger consumers and the working population regularly consume bakery products, such as sweet biscuits, thereby supporting the regional product demand. Moreover, international companies are looking to expand into the emerging Asian countries.

Biscuits Market Top Key Players:

• Mondelez International (US)
• Kraft Heinz Company (US)
• Kellogg Company (US)
• PepsiCo, Inc. (US)
• Campbell Soup Company (US)
• Murray Biscuit Company (US)
• Bacheldre Watermill (UK)
• Colussi Group (Italy)
• Bahlsen GmbH & Co. KG (Germany)
• Burton's Biscuit Company (UK)
• Nestlé S.A.(Switzerland)
• Pladis Global (UK)
• Danone S.A. (France)
• Ferrero Group (Italy)
• United Biscuits (McVitie's) -(UK)
• Lotus Bakeries (Belgium)
• Mayora Indah Tbk (Indonesia)
• Mondel?z Rus LLC - Part of Mondelez International (Russia)
• Groupe Poult (France)
• Arcor Group (Argentina)
• Dali Group (China)
• Britannia Industries Limited (India)
• Parle Products Pvt. Ltd. (India)
• Meiji Holdings Co., Ltd. (Japan)
• Y?ld?z Holding (Turkey)

Key Industry Developments in the Biscuits Market:

• In August 2023, Britannia Industries Limited, an Indian multinational FMCG company specializing in the food industry, launched Jim Jam Pops, an open cream biscuit. It is also known as the 'Biscuit of the Future,' and this variant has only one base biscuit, thus eliminating the need to twist it to relish the crème.
• In May 2023, Bisk Farm, an Indian biscuit and bakery owned by SAJ Food Products Ltd., introduced two new products, Heylo T-Time Cookies and Half Half Masti, a unique cracker biscuit range. It is a blend of sweet and salty flavors with a hint of enigmatic spices, providing biscuit lovers a unique product to snack on.