Global Kale Chips Market Overview:

Global Kale Chips Market Size Was Valued at USD 252.7 Million In 2023 And Is Projected to Reach USD 931.74 Million By 2032, Growing at A CAGR of 15.60% From 2024 to 2032.

Kale chips are a crunchy snack prepared from the leaves of the kale plant (Brassica oleracea). The dark green leaves are fried, roasted, or desiccated at low temperatures. Cashews, sunflower seeds, tahini, and a variety of seasonings may be included in kale chip products for flavor. Previously only available in health food stores, kale chips are now widely available in the snack department of most supermarkets. Kale is a nutrient-dense food that is high in water content and rich in vitamins and minerals. It is also low in calories. Kale chips can be a major source of fat depending on how they're prepared, but when eaten in moderation, they can be a nutrient-dense supplement to your diet. It contains a lot of antioxidants and can help maintain normal cholesterol levels and cardiovascular health. Kale chips are crunchy and delicious when seasoned with cayenne pepper for a spicy snack, or simply with sea salt, ranch dressing, or hummus for a protein boost. Over the forecast period, the market would rise due to rising demand for snacks and rising health consciousness among individuals.

Market Dynamics and Factors of Kale Chips Market

Drivers:

Vegetable Chips Are Becoming More Popular As Healthy Snacking Options

The nutrients in kale are likely to be the source of any health benefits you get from eating kale chips. The oil used to make the chips is most likely utilized in such little amounts that it provides no significant benefits. Vitamin K and A, iron, and fiber are all abundant in kale chips. Kale is also low in calories, high in antioxidants, and can help maintain appropriate cholesterol levels and cardiovascular health. For example, researchers have looked into the health advantages of kale and other foods labeled as "superfoods" in terms of illness prevention. According to the authors of a study published in the journal Nutrients in 2015, kale and lentils, as well as other foods high in prebiotic carbohydrates and dietary fiber, can help to reduce the risk of noncommunicable diseases like obesity, cancer, heart disease, and diabetes. Furthermore, the advent of raw, gluten-free, organic, and vegan concepts has further enhanced the reputation of these chips, resulting in significant market growth. The Kale Factory, a leading manufacturer, has recently introduced a Paleo-friendly tag on their chips, encouraging people to eat a healthy whole-food-based diet.

Adults should consume 22–34 grams of fiber per day, depending on sex and age, according to the USDA's 2020-2025 Dietary Guidelines for Americans.  Kale chips can help you achieve that objective while also providing essential nutrients. Other factors projected to drive market expansion include rising health consciousness and demand for healthier snacks.

Restraints:

Individuals Are Unaware Of The Product Due To A Lack Of Awareness

Several chemicals in kale chips might trigger allergic reactions, which can stifle market expansion. Furthermore, due to a lack of knowledge about its health benefits, kale is still not a popular snack. These factors are predicted to hinder the market's exponential expansion until individuals change their snacking habits.

Opportunities:

Increased Demand Requires Innovative Solutions

Brandneu prides itself on the natural, healthy profile and high quality of its kale chips as a prominent provider. Brandneu's kale chips have grown in prominence as a result of the rising consumer desire for healthy alternatives to potato chips. To meet this demand and remain competitive in an increasingly crowded industry, the company needed to review its production capacities. "The current trend toward healthier snacks has had a significant impact on the food business," says Sekhar Chakkingal, tna North America's regional sales manager. "Consumers are becoming increasingly concerned about their fat, sugar, and salt intake. As a result, several manufacturers, such as Brandneu, are searching for new technologies to help them develop healthier, more delicious snacks to meet this demand. When Brandneu reached us, we knew exactly what cutting-edge technology they needed to maximize the manufacture of their natural baked kale chips."

Segmentation Analysis Of Kale Chips Market

By Product Type, the dehydrated chips segment Is anticipated to hold the maximum market share over the forecast period. One of the oldest ways of food preservation is dehydration. Dehydrated foods can be used in salads, cereals, baked goods, and smoothies as a healthier alternative to numerous snacks. They're also simple to utilize in recipes because they rehydrate in liquid. Foods that have been dehydrated retain their nutritional value. Dehydrated meals are a go-to for hikers and tourists trying to save space because they are lightweight and nutrient-dense. Dried food, on the other hand, is usually smaller in size and has more calories per pound because it has lost its water content. To avoid overeating, keep quantities of dehydrated foods less than those recommended for unprocessed foods.

By Distribution Channel, the Supermarkets/Hypermarkets segment is expected to dominate the market over the forecast period. These channels allow customers to physically inspect a product before purchasing it, which influences their decision. They can choose the proper product with the help of store personnel. Kale chips from various brands are widely distributed through supermarkets such as Walmart and Martin's, among others. Brad's Raw Food partnered with Kroger to expand the availability of its kale chips across North America.

Regional Analysis Of Kale Chips Market

The North American region is expected to dominate the kale chips market during the projected period. Americans are steadily becoming more health-conscious, which leads to an increase in demand for nutritious foods. Snack makers in the region are successfully addressing increased consumer demand for healthful dietary snacks by continuously improving their goods. Because of the fierce competition among the competitors in North America, manufacturers are creating novel snacks to stand apart. The Angel Kale Company, for example, makes kale chips in sweet, salty, spicy, and savory flavors to appeal to a wide range of consumer tastes. They are also investing heavily in R&D to introduce new products to the market and extend their product line. Apart from that, the well-organized retail sector has fueled market growth by making potato chips readily available in hypermarkets, supermarkets, and convenience stores.

The kale chips market in the Asia Pacific is expected to grow rapidly in the next years. The rapid expansion of the market is aided by the quick emergence of modern distribution channels such as supermarkets and hypermarkets. The increasing popularity of snack foods in Asian countries has forced regional competitors to adapt strategic improvements to acquire a competitive advantage in the snack food market. The kale chips market in Asian countries is also predicted to grow as a result of product and packaging innovation efforts.

The European kale chips market is expanding as a result of rising packaged goods demand, urbanization, rising consumer disposable incomes, and economic expansion in developing countries. Over the decades, rapid socioeconomic development has resulted in diseases such as heart disease, cancer, and diabetes in various segments of the population. As people become more health-conscious, they prefer fortified Chips and Crisps. In the future, the UK market is expected to be extremely competitive. Western European countries lead the market due to the widespread practice of consuming chips as a regular snack.

COVID-19 Impact Analysis On Kale Chips Market

Since the ingredients in kale chips are obtained from vegetables like kale leaf, fluctuations in the supply of these materials have a direct impact on the supply of kale chips. The supply chain was severely harmed as a result of the COVID-19 epidemic. Manufacturers of raw materials had supplies on hand, but there was insufficient demand. Furthermore, because the majority of the country was shut down, businesses faced numerous challenges in obtaining raw materials. Manufacturers were faced with a shortage of raw resources in this situation. Another element that influenced the supply chain for kale chips was labor availability. Several producers were having difficulty obtaining raw materials, while others were having difficulty delivering the product.  The end product was ready for a few producers, but they were unable to reach their consumers owing to transportation constraints, resulting in revenue loss. As a result, the influence on supply was caused by several factors rather than a single one.

The COVID-19 outbreak in the United States increased the demand for kale chips. As a result of the lockdown, the consumption of kale chips surged, as it falls under the category of ready-to-eat foods, which saw a spike in demand during the lockdown period. As a result of COVID-19's breakout, the kale chips market is expected to grow in the fiscal year 2020. In the fiscal year 2020-2021, leading businesses in the food industry saw an increase in revenue as the consumption of kale chips and other types of snacks increased.

Top Key Players Analyzed In Kale Chips Market

• General Mills Inc
• Made in Nature
• Rhythm Superfoods
• Healthy Crunch
• Vermont Kale Chips
• Brad's Plant Based LLC.
• Simply 7 Snacks LLC.
• The Angel Kale Company
• Lydia's Foods Inc
• The Kale Factory and other major players.

Key Industry Developments In Kale Chips Market

By installing the high-performance tna Intelli-flav® OMS 5 at its Toronto factory, Brandneu Foods was able to shorten lead times for its popular line of kale chips by 75%. In addition to reducing production lead times from 60 to 15 days, the new installation allowed Brandneu to consolidate its workspace, allowing it to better respond to client requests. tna supplied whole project management services from start to finish to ensure a smooth installation, giving Brandneu complete peace of mind so they could focus on their day-to-day business goals.