Moist Lipstick Market Synopsis

Moist Lipstick Market Size Was Valued at USD 6.42 Billion in 2023, and is Projected to Reach USD 10.41 Billion by 2032, Growing at a CAGR of 5.52% From 2024-2032.

Moist lipsticks are lipstick formulas that are made with hydrating ingredients like hyaluronic acid, shea butter or various oils to help keep lips looking and feeling hydrated throughout lipstick wear.

• Moist lipstick, also known as hydrating or creamy lipstick, is a type of cosmetic product designed to provide vibrant color to the lips while also offering moisture and hydration. Unlike traditional matte lipsticks, which can be drying, moist lipsticks are formulated with ingredients that help keep the lips soft, supple, and comfortable throughout the day. The primary distinguishing feature of moist lipstick is its moisturizing properties.
• These lipsticks contain hydrating ingredients like shea butter, hyaluronic acid, and natural oils (such as jojoba or argan oil) to prevent dryness and chapping of the lips. Moist lipsticks have a creamy texture that glides smoothly over the lips during application. This creamy consistency ensures even coverage and a comfortable feel.
• The primary benefit of moist lipstick is its ability to combat dryness and keep lips well-hydrated. This is especially important in dry or cold weather conditions when lips are prone to chapping. Moist lipstick not only adds color but also improves the overall appearance of lips by making them appear plump and healthy. It helps smooth out fine lines and prevents the lipstick from settling into cracks.

The Moist Lipstick Market Trend Analysis

Increasing Health Consciousness and Awareness among Consumers

• One of the significant drivers for the moist lipstick market is the rising health consciousness and awareness among consumers. This evolving consumer mindset has influenced their choices when it comes to cosmetics and skincare products, including lipstick.
• Health-conscious consumers are more discerning about the ingredients in their beauty products. They seek formulations that are gentle on the skin and free from potentially harmful substances. Moist lipsticks often contain skin-friendly ingredients like shea butter, hyaluronic acid, and natural oils, which not only provide hydration but are also perceived as safer for the delicate skin of the lips.
• With growing awareness of overall well-being and self-care, consumers are paying more attention to their lip health. Dry, chapped lips are not only uncomfortable but also impact the overall appearance. Moist lipsticks offer a solution by providing hydration, preventing dryness, and contributing to overall lip health. This emphasis on lip health aligns with the broader wellness trend.
• Health-conscious consumers are increasingly concerned about protecting their skin, including the lips, from environmental stressors such as UV radiation and pollution. Many moist lipsticks are formulated with SPF protection and antioxidants that help shield the lips from harmful UV rays and free radicals. This added protection resonates with consumers seeking comprehensive skincare benefits in their makeup products. These factors drive the growth of the moist lipstick market.

Rising Demand for Natural and Organic Cosmetics Products

• There is a growing preference among consumers for cosmetics made with natural and organic ingredients. Brands can seize this opportunity by formulating moist lipsticks with ingredients sourced from nature, such as organic plant oils, natural waxes, and mineral pigments. These formulations can cater to consumers seeking clean beauty options.
• Natural and organic ingredients are often associated with health and wellness benefits. Moist lipsticks enriched with nourishing botanicals, vitamins, and antioxidants can not only provide hydration and vibrant color but also contribute to the overall well-being of the lips. Brands can emphasize these benefits in their marketing to resonate with health-conscious consumers.
• Sustainable and eco-friendly packaging aligns with the values of consumers who choose natural and organic cosmetics. Brands can explore packaging options that minimize environmental impact, such as recyclable or biodegradable materials. Highlighting eco-conscious packaging can enhance the appeal of natural and organic moist lipsticks.
• Consumers are increasingly interested in knowing the origins of the ingredients used in their cosmetics. Brands can provide transparency by sharing information about the sourcing and origins of natural and organic components in their moist lipsticks. Ingredient traceability and certifications (e.g. organic, cruelty-free) can build trust with discerning consumers.

Moist Lipstick Market Segmentation Analysis

Moist Lipstick Market segments cover the Type, Application, Distribution Channel, Packaging, Price Range, and Age Group. By Device Type, the Blood Pressure, segment is Anticipated to Dominate the Market Over the Forecast Period.

• Solid cream-type moist lipsticks have a creamy and smooth texture. This consistency allows for easy and even application on the lips. Consumers appreciate the glide-on texture, which provides a comfortable and seamless experience during application.
• Creamy formulations are ideal for delivering and retaining moisture. These lipsticks often contain nourishing ingredients like shea butter, natural oils, and hyaluronic acid. The creamy texture helps seal in moisture, preventing lips from drying out or becoming chapped. Hydration is a key factor in the appeal of moist lipsticks.
• Solid cream-type moist lipsticks offer long-lasting hydration benefits. The creamy formula keeps the lips moisturized for an extended period, reducing the need for frequent reapplication. Consumers value lip products that offer all-day comfort and hydration, making cream-type moist lipsticks a popular choice.
• Creamy formulations are known for their comfortable wear. Unlike matte lipsticks, which can feel dry and tight on the lips, solid cream-type moist lipsticks provide a soothing and hydrating sensation. This comfort factor makes them suitable for everyday wear and appeals to consumers who prioritize lip health and comfort.

By Application, the Women, segment is Anticipated to Dominate the Market Over the Forecast period.

• Women, on average, tend to use a broader range of makeup products compared to men. Lipstick is a fundamental component of many makeup looks. Moist lipsticks, in particular, are popular among women because they offer both color and hydration, addressing both aesthetic and lip care needs.
• Lipstick is a versatile cosmetic product that allows women to express their personal style and enhance their overall look. The moist lipstick market offers a wide variety of shades and finishes, providing women with options to match their outfits, moods, and occasions. This diversity in choices resonates with women's desire for self-expression and creativity in their makeup routines.
• Women often have a range of social and professional occasions that require different makeup looks. Lipstick is a versatile tool that can be adapted to various situations, from casual daily wear to formal events. This versatility makes lipstick an essential part of many women's beauty routines.
• Women are generally more conscious of lip health and the importance of lip care. Moist lipsticks, with their hydration benefits, align with women's preferences for products that not only provide color but also promote healthy and moisturized lips. Women may prioritize lip care, especially in adverse weather conditions or when using drying makeup products.

Moist Lipstick Market Regional Analysis

Asia Pacific is Expected to Dominate the Market Over the Forecast Period.

• The Asia-Pacific region is home to a vast and diverse population, including some of the world's most populous countries such as China and India. This large consumer base provides a significant market for cosmetics, including moist lipsticks.
• APAC countries have seen evolving beauty standards that emphasize flawless skin and well-groomed appearances. Lipstick, including moist lipsticks, is a key product in achieving these beauty ideals. The influence of K-beauty (Korean beauty trends) and J-beauty (Japanese beauty trends) has also played a role in popularizing makeup products, including lipsticks.
• Economic growth in many APAC countries has led to an increase in disposable income levels. As people's income rises, they tend to spend more on personal grooming and beauty products, including lipsticks. This has contributed to the growth of the cosmetics market in the region.
• The expansion of the middle class in APAC countries has created a growing consumer segment with the purchasing power to invest in cosmetics. Many people in this segment prioritize makeup and skincare products, contributing to the growth of the moist lipstick market.
• A significant portion of the APAC population is young, and young consumers often drive trends in the cosmetics industry. The desire to experiment with makeup and follow beauty trends has contributed to the popularity of moist lipsticks among younger consumers.

COVID-19 Impact Analysis On Moist Lipstick Market

The COVID-19 pandemic continues to disrupt business for Moist Lipstick, retailers and other companies with which do business. There have been, and are likely to continue to be, intermittent store closures, as well as restructurings and bankruptcies in the retail industry, including among customers, and shifts in preferences as to where and how consumers shop, as well as changes in their preferences for certain products.

The pandemic disrupted global supply chains, affecting the production and distribution of cosmetics, including moist lipsticks. Shutdowns, restrictions, and safety measures in manufacturing facilities and logistics hubs led to delays in product launches and shortages of certain lipstick shades.

With lockdowns and restrictions in place, many physical retail stores, such as beauty counters in malls and department stores, experienced reduced foot traffic or temporary closures. This resulted in a decline in brick-and-mortar lipstick sales. Consumers shifted toward online shopping during this period.

 Top Key Players Covered in The Moist Lipstick Market

• Estée Lauder (United States)
• Revlon (United States)
• Coty Inc. (United States)
• Maybelline (United States)
• NARS Cosmetics (United States)
• NYX Professional Makeup (United States)
• Bobbi Brown Cosmetics (United States)
• Tarte Cosmetics (United States)
• Too Faced Cosmetics (United States)
• Urban Decay (United States)
• Smashbox Cosmetics (United States)
• Benefit Cosmetics (United States)
• Fenty Beauty by Rihanna (United States)
• ColourPop Cosmetics (United States)
• Burt's Bees (United States)
• MAC Cosmetics (Canada)
• Yves Saint Laurent Beauty (France)
• Guerlain (France)
• L'Oréal (France)
• Chanel (France)
• Lancôme (France)
• KIKO Milano (Italy)
• Avon Products Inc. (United Kingdom)
• Shiseido (Japan)
• AmorePacific (South Korea), and Other Major Players.

Key Industry Developments in the Moist Lipstick Market

In April 2023, The Estée Lauder Companies Inc announced that it has completed its acquisition of the TOM FORD brand and is now the sole owner of the TOM FORD brand and all its intellectual property. ELC’s stewardship and its licenses with Ermenegildo Zegna N.V. (“Zegna Group”) and Marcolin Group provide continuity and allow for the further evolution of the TOM FORD brand as one of the preeminent global luxury brands of the twenty-first century.

In February 2024, MERIT introduces its latest innovation in lip care: a lightweight matte lipstick. Crafted with hyaluronic acid and sesame seed extract for enduring moisture, the collection offers eight versatile shades from cool pink to warm brown, promising a plush, velvety finish.