North America Automotive Active Safety System Market In-Depth Insights And Analysis 2024-2032

North America Automotive Active Safety System Market Synopsis:

North America Automotive Active Safety System Market size was valued at USD 4.26 Billion in 2023 and is projected to reach USD 73.09 billion by 2032, growing at a CAGR of 37.14% from 2024 to 2032.

The active safety system in vehicles is a technology designed to assist drivers in maintaining control of the car to prevent accidents and enhance the driving experience in different road conditions and scenarios. The various types of technology in the vehicle alert drivers to any problems with the cars.

This system features forward collision warning (FCW) and lane departure warning (LDW), automated lighting, traffic alerts, adaptive cruise control, smartphone integration, and an automated braking system. When a possibly hazardous situation arises, the FCW and LDW issue the warning. The monitoring of the vehicle's brakes and tires, along with keeping a safe distance from the car in front, is critical, and is effectively handled by autonomous emergency braking (AEB), electronic stability control (ESC), and adaptive cruise control (ACC).

The significant involvement of leading companies in the North America automotive active safety system, coupled with the rising production of both commercial and passenger vehicles, is the primary factor propelling the expansion of the automotive active safety system market.

North America Automotive Active Safety System Market Trend Analysis:

Growing Demand for Safety Features in Vehicles

The North America demand for vehicles with safety features is rising, significantly contributing to the growth of the automotive active safety system market. Increasing worry regarding accidents among the public has led manufacturers to focus primarily on creating vehicles equipped with safety features. For example, the World Health Organization states that approximately 1.3 million individuals lose their lives annually because of road traffic accidents. Individuals prioritize safety as their top consideration when buying vehicles. The National Research Centre survey indicated that approximately 65% of consumers consider safety a major concern when purchasing a vehicle. The safety mechanisms consist of collision prevention, anti-lock braking systems, airbags, electronic stability assistance, roof integrity, and seat belts. This function aids in avoiding collisions and off-road incidents. Vehicles with safety features are gaining popularity, and governments in different nations are concentrating on manufacturing cars equipped with features that enhance the expansion of the automotive safety system market.

Opportunity in Supportive Government Regulations

• Governments enforce strict rules and regulations that encourage the rise in production of the highlighted vehicles, creating a profitable opportunity for the automotive active safety system market. The U.S. Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA) are the organizations that oversee automobiles and their parts. NHTSA regulates vehicle safety concerns.
• To avert road accidents, these government bodies implement standard features such as forward collision warning (FCW) and lane departure warning (LDW). The safety standards are categorized into three primary groups crash avoidance, crashworthiness, and post-crash. Due to this standard, manufacturers are engaged in producing the highlighted vehicles that offer lucrative prospects for the automotive active safety system market throughout the forecast periods.

North America Automotive Active Safety System Market Segment Analysis:

North America Automotive Active Safety System Market is segmented based on Type, Technology

By Type, Anti-lock braking systems segment is expected to dominate the market during the forecast period

• This system is among the top safety features primarily utilized in contemporary vehicles. An anti-lock braking system offers silent advantages such as preventing the car from sliding and avoiding potential dangers. The ABS technology aids in reducing the likelihood of wheel lock-up and enhances braking effectiveness, particularly on ice surfaces. This system includes sensors that constantly monitor the wheel movements and record their speed through the controller. In any emergency situation, brakes are stopped from getting locked.
• ABS technology is a crucial safety feature that assists the driver in keeping control of their vehicles. The ABS system consists of an ABS speed sensor, valves, brake fluid, a pump, and a controller. The vehicles feature an ABS technology system that reduces the likelihood of accidents; certain insurance providers offer exclusive insurance plans for vehicles equipped with ABS, and these cars tend to hold higher resale values. The sophisticated traction control and ABS share certain fundamental infrastructures and operate on a comparable mechanism. Due to this advanced capability, the advantages stemming from ABS technology requirements for all new modern cars promote market growth.

By Application, the passenger vehicles segment held the largest share in 2023

• The demand for passenger cars has risen among the middle-income population and improved the living standards in developing nations. Government initiatives and regulations significantly influence the passenger car industry, contributing to an increase in demand for passenger cars in the projected periods. As the demand for passenger vehicles rises, production is being ramped up in North America.

Active Key Players in the North America Automotive Active Safety System Market

• Bendix CVS (US)
• FLIR Systems (US)
• Freescale Semiconductor (US)
• Navteq (US)
• Valeo (France)
• Continental (Germany)
• ZF Friedrichshafen (Germany)
• Autoliv (Sweden)
• Hyundai Mobis (South Korea)
• Hella (Germany)
• Infineon Technologies (Germany)
• Toyoda Gosei (Japan), and Other Active Players.

Key Industry Developments in the North America Automotive Active Safety System Market:

In January 2025, Teledyne FLIR Defense, a subsidiary of Teledyne Technologies (NYSE: TDY), has secured a $74.2 million contract with the U.S. Coast Guard to supply over 125 advanced Electro-Optic Sensor System-Modernized (ESS-M) units for use on MH-60 and MH-65 helicopters. The contract supports various critical missions, enhancing search and rescue capabilities.

In April 2024, Bendix Commercial Vehicle Systems, a division of Knorr-Bremse, announces an additional investment of over $10 million in its Huntington operations, continuing its commitment to the area. This follows a 2023 plan to invest more than $22 million, reinforcing Bendix's dedication to expanding and enhancing its Huntington-based facilities.