Outdoor LED Display Market - Trends, Size & Outlook (2024-2032)

Outdoor LED Display Market Synopsis:

Outdoor LED Display Market Size Was Valued at USD 8.99 Billion in 2023, and is Projected to Reach USD 16.32 Billion by 2032, Growing at a CAGR of 6.85 % From 2024-2032.

The Outdoor LED Display Market means an industry encompassing the sale and usage of large outdoor LED displays. These systems consist of billboards, posters, signs, electronic signs and information kiosks which are appropriate for promotional purposes, information transfer, entertainment and public messaging in busy places. They are often defined by their large high-resolution displays that are also suitable for use in varying weather. LED displays can be observed in most urban environments, at highways, shopping malls, and business buildings, etc., where emotional appeals are potential weapons for brands and organizations to address audiences.

The Outdoor LED Display Market has grown rapidly over recent years due to the advanced digital signage application in retail, sports, entertainment and advertising industry. These displays afford messages that can be easily changed and therefore are ideal for instant marketing and messaging. Actually, as compared to conventional billboards, outdoor LED displays can offer video, interactivity and high definition images which helps to capture the attention of consumers. This has resulted in the fast growth of the market because many enterprises have realised that LED display can open up a more efficient way to improve brand awareness and also get closer to the customers.

Moreover, since technology is on a growth trajectory, the production price of outdoor LED display drops, which makes them affordable to small to medium enterprises. Weather-proofing, for instance, has been enhanced, the product has a longer lifespan, and the brightness level has also been increased which makes these displays suitable for use, outdoors. As cities are more digital and new infrastructures are aimed at smart cities, the market for outdoor LED displays will remain in its growth rate. Even more importantly, adoption of novel media types such as Public Interest Infrastructures (PII), as well as the augmented governmental spending on outside advertising surface as well as the increasing demand for digital information boards all contribute to the market growth.

Outdoor LED Display Market Trend Analysis:

Shift Towards Energy-Efficient and Sustainable LED Displays

• Incerned with the type of technology, one of the most significant trends discussed in the context of the Outdoor LED Display Market is the shift towards energy efficiency and less of an impact on the environment. Because energy and ecological effects are emerging issues, manufacturers are attempting to introduce new models that are more energy-efficient, brighter, and have higher durability of LED displays. Outdoor LED display using solar as a power source is also slowly becoming popular because it is a green solution to the conventional electric LED system. This has been propelled by environmental conservation initiatives and need by organizations to cut on their expenses.

Expansion of Digital Outdoor Advertising in Emerging Markets

• The Outdoor LED Display Market is an attractive market in the emerging markets, especially in the regions of the progressing urbanization and infrastructure. With growth in the number of cities, people require sophisticated technologies which can appeal to the target populations’ attention levels. Outdoor LED displays are one of the most attractive options in this sphere as it provides businesses with opportunities to deliver messages to consumers using brilliantly illuminated content. Moreover, future-oriented governments of these regions are inclining more and more towards smart city projects and for this digital signage is part of their public information transit, safety, and entertainment. Outdoor advertising solutions are also favoured by businesses that seek to increase their fair share of the emerging markets; with increasing disposable incomes, there is a growing population of consumers to target also in these developing or newly industrialised economies.

Outdoor LED Display Market Segment Analysis:

Outdoor LED Display Market Segmented on the basis of Display Type, Application, End User and Region

By Display Type, Front Open Displays segment is expected to dominate the market during the forecast period

• The Front Open Displays segment is anticipated to hold the largest share in the Global Outdoor LED Display Market throughout the forecast period due to its flexibility in usage across the variety of public areas. These outcomes enable mess installations and simple servicing, as most of the equipment have front access that enables one to service without necessarily requiring tools. This feature makes them highly desirable in such areas as outdoor advertising, retail space, transportation terminals among others, where effective and convenient maintenance is of utmost importance. Another benefit which helps the front open displays segment to hold a large share of market is the flexibility of the content and the change in the manner across day and night and across audiences.

By Application, the Advertising segment expected to held the largest share

• Advertising segment is projected to account for the largest share of the Outdoor LED Display Market because of the growing interest of advertising companies in adopting the innovative LED displays. As shown above, outdoor LED displays areproved to be efficient tools for advertisers to pass messages which is eye-popping to any audience within a given region in real-time. LED displays are not static like classic billboards, they allow displaying timely relevant loading of videos, animation, and even interactive advertisements which make them an ideal poster for brands who want to get through the noise. One has the opportunity to pinpoint certain populations, change advertisements as frequently as desired and conduct numerous campaigns on a given LED display that makes the use of such a screen effective in outdoor advertising.

Outdoor LED Display Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America is estimated to captivate the Outdoor LED Display Market over the projected period due to its considerably high adoption by the advertising and retail industries. The area is served by some of the biggest OOH advertising firms and boasts great advancements in technology on digital billboards. Major players within the LED display manufacturing industry, urban consumption continuing to grow, and a thirst for superior quality, high accuracy, and high-definition displays have boosted the market further.
• North America has steadily developed digital outdoor advertising, especially in developed cities such as New York, Los Angeles, and Chicago with an extended use of LED screen’s for public pieces of information as well as entertainment. The technological advancement and the decreasing cost behind outdoor LED displays have seen the trend spread among smaller companies to create additional competition and to extend the market even further.

Active Key Players in the Outdoor LED Display Market:

• AOTO Electronics Co., Ltd. (China)
• Daktronics, Inc. (United States)
• Leyard Optoelectronic Co., Ltd. (China)
• LG Electronics (South Korea)
• Mitsubishi Electric Corporation (Japan)
• NEC Display Solutions (Japan)
• Planar Systems, Inc. (United States)
• Samsung Electronics (South Korea)
• Sharp Corporation (Japan)
• Sony Corporation (Japan)
• STRATACACHE (United States)
• Unilumin Group Co., Ltd. (China)
• VGI Global Media (Thailand)
• ViewSonic Corporation (United States)
• Wincomn Technology Co., Ltd. (China) and Other Active Players

Key Industry Developments of the Outdoor LED Display Market:

• In November 2024, Samsung Electronics showcased its massive Outdoor LED Signage XHB Series (P8) at the flagship location of Shinsegae Department Store in Seoul, South Korea. The installation was unveiled during the “2024 Lights Up SEOUL, KOREA” event, establishing Myeongdong Square as a new landmark. This stunning media lighting display illuminated the heart of Seoul’s iconic shopping district. The LED signage, featuring an anamorphic 8K display, wrapped around the building’s outer wall, measuring 71.8 meters wide and 17.9 meters high.
• In November 2024, British materials company Smartkem announced a collaboration with AUO, starting in January, to develop a new generation of rollable and transparent Micro LED displays for large-scale commercial production. The production was carried out on the 2.5-generation assembly line of the Industrial Technology Research Institute (ITRI) in Taiwan. AUO, having focused on Micro LED technology for years, achieved mass production of large-size TV products and expanded into markets such as AR glasses, wearables, and automotive displays. SmartKem, founded in 2009, showcased its first Micro LED display earlier in the year.