Plant Based Water Market Overview
Global Plant Based Water Market was valued at USD 4.74 Billion in 2023 and is expected to reach USD 23.38 Billion by the year 2032, at a CAGR of 19.4%.
The plant-based water market is emerging as a healthier, sustainable alternative to traditional beverages, catering to the increasing global demand for low-sugar, nutrient-rich drinks. Derived from plants such as coconuts, birch trees, and even cactus, these waters are gaining popularity among health-conscious consumers seeking natural hydration. Their trace amounts of nutrition, coupled with their lower calorie content, make them a preferred choice for those adopting a healthier lifestyle. Furthermore, innovative and attractive packaging has played a significant role in boosting sales, while the growing scrutiny of product ingredients allows consumers to make informed choices.
- Despite its potential, the market faces challenges, particularly in sustainability and sourcing. Birch sap, for example, is only harvested during a brief two-week period annually, complicating supply chain logistics. While automated aseptic sap collection methods and contract manufacturing are addressing some of these challenges, the supply chains of plant-based waters remain more complex compared to carbonated beverages. Additionally, the lack of documented health claims and the arduous extraction processes may hinder the growth of the market. Nonetheless, the global beverage industry’s focus on cutting-edge product innovation and unique flavors continues to drive market expansion.
- The rising trend of veganism and the demand for plant-based products, including milk and smoothies, further propels the plant-based water market. These beverages appeal to health-conscious individuals, lactose-intolerant consumers, and those prioritizing low environmental impact. With their dual benefits of health and sustainability, plant-based waters are positioned to gain a significant share in the global beverage market.
Market Dynamics And Factors
Drivers:
- Plant based waters are substitutes to routine beverages and can give a high amount of nutrition. Some of the plant water remain a lower sugar, sustainable substitute to regular beverages. These plant water help to offer trace amounts of nutrition but like other beverages is considered to limit the intake owing to their sugar levels.
- People have become more aware of their health and are shifting towards a healthy lifestyle. Creative packaging has a magnetic effect in raising the sales of the product. The low-calorie content present in the plant-based waters will hasten the global market Earlier, the sap from the trees was composed through the hole in the tree and bucket. But now, the companies are creating automated solutions that compose sap aseptically from the tree. Beverage companies are selecting for contract production for sourcing sap from trees.
Restraints:
- Sustainability challenges and inadequately documented health claims might hamper the growth of plant-based waters. Validating birch sap is quite an arduous task as this is blended just for a fortnight in the full year. Distribution channels for plant-based waters are more composite as compared to that of carbonated beverages, which can restrain the growth of the product market.
Opportunities:
- Key opportunities for the key players with their certain brands can be found by supplying waters with positioning such as premium, organic, craft, and not from concentrate are create the lucrative opportunity in the plant-based water market.
- Furthermore, the expansion and development of plant-based water globally to take advantage of consumer trends towards plant-based food and beverages. High investment for the innovation for the immunity boost natural plant-based water, and research for new sources for the plant water to offer the new product with healthy flavor to the consumer create new lucrative opportunity during the forecast period.
Market Segmentation
Segmentation Insights
- Based on Product Type, the coconut water segment is projected to account for the largest market share during the forecast period. Coconut water is one of the largest markets in terms of volume and revenue. Birch and maple water are the new entrants and are being considered as the next "super drinks" set to replace coconut water and are heading towards U.S., U.K., and other markets. Earlier, birch water extraction was recognized as a cottage industry and was harvested from trees during spring in Eastern Europe, Korea, Japan, and Scandian economies.
- Based on Flavor Variant, original or unflavored plant-based waters is expected to dominate the market over the forecast period. Key players are introducing these waters by adding flavors such as lime, green tea, ginger, rose, etc. A mixture of two or more constituents forms flavored plant-based waters. The trend of different flavors is on the rise which can remarkedly impact the global market.
- Based on Pack Type, cartons are expected to capture the maximum market during the forecast period. Innovations in packaging type are helping in improving the shelf life of these products and allow producers to introduce healthy, low-calorie, and natural plant waters that are sustainably sourced. The product market has been classified into cans, bottles, cartons, and pouches. The majority of the coconut water is packed in hygienic cartons. Pouches are expected to grow at a significant rate in the future.
- Based on the Distribution Channels, retail stores accounted for the highest share in the market owing to the easy availability for the consumers. In addition, the fresh product can be reached to the customer. Furthermore, online channels act a significant role in the marketing of the product and hold a significant market share. The ease of availability of the product and the busy lifestyle of people has led to the popularity of online stores. By online portals, key players have the advantage of showcasing their broad product portfolio in one platform.
Regional Insights
- Asia-Pacific region dominates the plant based water market with creating high opportunities in the future for the players as branded and packaged coconut water consumption is an untapped market in countries such as India, Indonesia, etc. owing to the huge supply of coconut in these nations and is an unorganized and non-branded segment.
- The North American region provides a better market for organic sourcing and natural flavors. In the U.S., packaged water consumption has increased owing to busy lifestyles and switching consumers towards the packaged food and beverages during the forecast period. In addition, Maple water production is discovered in North America due to the extensive cultivation of maple trees.
- In Europe, birch trees are widely tapped owing to Germany, UK, and France the best prospects for birch water, also a new trend for the plant-based product are supporting to growth of this product market, and is expected to continue during the forecast period.
Players Covered in Plant Based Water market are :
- PepsiCo Inc.
- World Waters
- All Harmless Harv
- Market Inc.
- Caliwater LLC
- Sibberi
- DrinkSEVA
- Steaz
- The Coca-Cola Company
- Oviva Maple Water Company
- ARTY Water Company
- Happy Tree Group and major key players.
Key Industry Developments
- In May 2023, Coca-Cola Beverages Botswana (CCBB) inaugurated a state-of-the-art production line and water treatment plant, marking a P310 million (USD24.4 million) investment. The new facilities significantly enhance production capacity while ensuring compliance with environmental standards by returning clean water to the ecosystem. This milestone underscores CCBB’s commitment to sustainable practices and operational excellence.
Plant Based Water Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 4.74 Bn. |
Forecast Period 2024-32 CAGR: |
19.4% |
Market Size in 2032: |
USD 23.38 Bn. |
Segments Covered: |
By Type |
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By Flavor Variant |
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By Pack Types |
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By Distribution Channels |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Plant Based Water Market by By Type (2018-2032)
4.1 Plant Based Water Market Snapshot and Growth Engine
4.2 Market Overview
4.3 Coconut Water
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
4.3.3 Key Market Trends, Growth Factors, and Opportunities
4.3.4 Geographic Segmentation Analysis
4.4 Maple Water
4.5 Cactus Water
4.6 Artichoke Water
4.7 Others
Chapter 5: Plant Based Water Market by By Flavor Variant (2018-2032)
5.1 Plant Based Water Market Snapshot and Growth Engine
5.2 Market Overview
5.3 Flavored
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
5.3.3 Key Market Trends, Growth Factors, and Opportunities
5.3.4 Geographic Segmentation Analysis
5.4 Original
Chapter 6: Plant Based Water Market by By Pack Types (2018-2032)
6.1 Plant Based Water Market Snapshot and Growth Engine
6.2 Market Overview
6.3 Pouches
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
6.3.3 Key Market Trends, Growth Factors, and Opportunities
6.3.4 Geographic Segmentation Analysis
6.4 Cans
6.5 Cartons
6.6 Bottles
6.7 Others
Chapter 7: Plant Based Water Market by By Distribution Channels (2018-2032)
7.1 Plant Based Water Market Snapshot and Growth Engine
7.2 Market Overview
7.3 Online Sales
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
7.3.3 Key Market Trends, Growth Factors, and Opportunities
7.3.4 Geographic Segmentation Analysis
7.4 Retail Stores
7.5 Cafes & Fitness Centers
Chapter 8: Company Profiles and Competitive Analysis
8.1 Competitive Landscape
8.1.1 Competitive Benchmarking
8.1.2 Plant Based Water Market Share by Manufacturer (2024)
8.1.3 Industry BCG Matrix
8.1.4 Heat Map Analysis
8.1.5 Mergers and Acquisitions
8.2 ALLIED BIOTECH (TAIWAN)
8.2.1 Company Overview
8.2.2 Key Executives
8.2.3 Company Snapshot
8.2.4 Role of the Company in the Market
8.2.5 Sustainability and Social Responsibility
8.2.6 Operating Business Segments
8.2.7 Product Portfolio
8.2.8 Business Performance
8.2.9 Key Strategic Moves and Recent Developments
8.2.10 SWOT Analysis
8.3 BASF SE (GERMANY)
8.4 DOHLER GMBH (GERMANY)
8.5 FMC CORPORATION (USA)
8.6 SENSIENT TECHNOLOGIES (USA)
8.7 CHR HANSEN HOLDINGS A/S (DENMARK)
8.8 KEMIN INDUSTRIES (USA)
8.9 ALGATECH TECH (ISRAEL)
8.10 NOVUS INTERNATIONAL INC. (USA)
8.11 DDW THE COLOR HOUSE (USA)
8.12 LYCORED LTD (ISRAEL)
8.13 FUJI CHEMICAL INDUSTRY CO. LTD. (JAPAN)
8.14 E.I.D. PARRY (INDIA)
8.15 DIVI'S LABORATORIES (INDIA)
8.16 FARBEST BRANDS (USA)
8.17 DEINOVE SAS (FRANCE)
8.18 LONZA (SWITZERLAND)
8.19 KERRY GROUP PLC (IRELAND)
Chapter 9: Global Plant Based Water Market By Region
9.1 Overview
9.2. North America Plant Based Water Market
9.2.1 Key Market Trends, Growth Factors and Opportunities
9.2.2 Top Key Companies
9.2.3 Historic and Forecasted Market Size by Segments
9.2.4 Historic and Forecasted Market Size By By Type
9.2.4.1 Coconut Water
9.2.4.2 Maple Water
9.2.4.3 Cactus Water
9.2.4.4 Artichoke Water
9.2.4.5 Others
9.2.5 Historic and Forecasted Market Size By By Flavor Variant
9.2.5.1 Flavored
9.2.5.2 Original
9.2.6 Historic and Forecasted Market Size By By Pack Types
9.2.6.1 Pouches
9.2.6.2 Cans
9.2.6.3 Cartons
9.2.6.4 Bottles
9.2.6.5 Others
9.2.7 Historic and Forecasted Market Size By By Distribution Channels
9.2.7.1 Online Sales
9.2.7.2 Retail Stores
9.2.7.3 Cafes & Fitness Centers
9.2.8 Historic and Forecast Market Size by Country
9.2.8.1 US
9.2.8.2 Canada
9.2.8.3 Mexico
9.3. Eastern Europe Plant Based Water Market
9.3.1 Key Market Trends, Growth Factors and Opportunities
9.3.2 Top Key Companies
9.3.3 Historic and Forecasted Market Size by Segments
9.3.4 Historic and Forecasted Market Size By By Type
9.3.4.1 Coconut Water
9.3.4.2 Maple Water
9.3.4.3 Cactus Water
9.3.4.4 Artichoke Water
9.3.4.5 Others
9.3.5 Historic and Forecasted Market Size By By Flavor Variant
9.3.5.1 Flavored
9.3.5.2 Original
9.3.6 Historic and Forecasted Market Size By By Pack Types
9.3.6.1 Pouches
9.3.6.2 Cans
9.3.6.3 Cartons
9.3.6.4 Bottles
9.3.6.5 Others
9.3.7 Historic and Forecasted Market Size By By Distribution Channels
9.3.7.1 Online Sales
9.3.7.2 Retail Stores
9.3.7.3 Cafes & Fitness Centers
9.3.8 Historic and Forecast Market Size by Country
9.3.8.1 Russia
9.3.8.2 Bulgaria
9.3.8.3 The Czech Republic
9.3.8.4 Hungary
9.3.8.5 Poland
9.3.8.6 Romania
9.3.8.7 Rest of Eastern Europe
9.4. Western Europe Plant Based Water Market
9.4.1 Key Market Trends, Growth Factors and Opportunities
9.4.2 Top Key Companies
9.4.3 Historic and Forecasted Market Size by Segments
9.4.4 Historic and Forecasted Market Size By By Type
9.4.4.1 Coconut Water
9.4.4.2 Maple Water
9.4.4.3 Cactus Water
9.4.4.4 Artichoke Water
9.4.4.5 Others
9.4.5 Historic and Forecasted Market Size By By Flavor Variant
9.4.5.1 Flavored
9.4.5.2 Original
9.4.6 Historic and Forecasted Market Size By By Pack Types
9.4.6.1 Pouches
9.4.6.2 Cans
9.4.6.3 Cartons
9.4.6.4 Bottles
9.4.6.5 Others
9.4.7 Historic and Forecasted Market Size By By Distribution Channels
9.4.7.1 Online Sales
9.4.7.2 Retail Stores
9.4.7.3 Cafes & Fitness Centers
9.4.8 Historic and Forecast Market Size by Country
9.4.8.1 Germany
9.4.8.2 UK
9.4.8.3 France
9.4.8.4 The Netherlands
9.4.8.5 Italy
9.4.8.6 Spain
9.4.8.7 Rest of Western Europe
9.5. Asia Pacific Plant Based Water Market
9.5.1 Key Market Trends, Growth Factors and Opportunities
9.5.2 Top Key Companies
9.5.3 Historic and Forecasted Market Size by Segments
9.5.4 Historic and Forecasted Market Size By By Type
9.5.4.1 Coconut Water
9.5.4.2 Maple Water
9.5.4.3 Cactus Water
9.5.4.4 Artichoke Water
9.5.4.5 Others
9.5.5 Historic and Forecasted Market Size By By Flavor Variant
9.5.5.1 Flavored
9.5.5.2 Original
9.5.6 Historic and Forecasted Market Size By By Pack Types
9.5.6.1 Pouches
9.5.6.2 Cans
9.5.6.3 Cartons
9.5.6.4 Bottles
9.5.6.5 Others
9.5.7 Historic and Forecasted Market Size By By Distribution Channels
9.5.7.1 Online Sales
9.5.7.2 Retail Stores
9.5.7.3 Cafes & Fitness Centers
9.5.8 Historic and Forecast Market Size by Country
9.5.8.1 China
9.5.8.2 India
9.5.8.3 Japan
9.5.8.4 South Korea
9.5.8.5 Malaysia
9.5.8.6 Thailand
9.5.8.7 Vietnam
9.5.8.8 The Philippines
9.5.8.9 Australia
9.5.8.10 New Zealand
9.5.8.11 Rest of APAC
9.6. Middle East & Africa Plant Based Water Market
9.6.1 Key Market Trends, Growth Factors and Opportunities
9.6.2 Top Key Companies
9.6.3 Historic and Forecasted Market Size by Segments
9.6.4 Historic and Forecasted Market Size By By Type
9.6.4.1 Coconut Water
9.6.4.2 Maple Water
9.6.4.3 Cactus Water
9.6.4.4 Artichoke Water
9.6.4.5 Others
9.6.5 Historic and Forecasted Market Size By By Flavor Variant
9.6.5.1 Flavored
9.6.5.2 Original
9.6.6 Historic and Forecasted Market Size By By Pack Types
9.6.6.1 Pouches
9.6.6.2 Cans
9.6.6.3 Cartons
9.6.6.4 Bottles
9.6.6.5 Others
9.6.7 Historic and Forecasted Market Size By By Distribution Channels
9.6.7.1 Online Sales
9.6.7.2 Retail Stores
9.6.7.3 Cafes & Fitness Centers
9.6.8 Historic and Forecast Market Size by Country
9.6.8.1 Turkiye
9.6.8.2 Bahrain
9.6.8.3 Kuwait
9.6.8.4 Saudi Arabia
9.6.8.5 Qatar
9.6.8.6 UAE
9.6.8.7 Israel
9.6.8.8 South Africa
9.7. South America Plant Based Water Market
9.7.1 Key Market Trends, Growth Factors and Opportunities
9.7.2 Top Key Companies
9.7.3 Historic and Forecasted Market Size by Segments
9.7.4 Historic and Forecasted Market Size By By Type
9.7.4.1 Coconut Water
9.7.4.2 Maple Water
9.7.4.3 Cactus Water
9.7.4.4 Artichoke Water
9.7.4.5 Others
9.7.5 Historic and Forecasted Market Size By By Flavor Variant
9.7.5.1 Flavored
9.7.5.2 Original
9.7.6 Historic and Forecasted Market Size By By Pack Types
9.7.6.1 Pouches
9.7.6.2 Cans
9.7.6.3 Cartons
9.7.6.4 Bottles
9.7.6.5 Others
9.7.7 Historic and Forecasted Market Size By By Distribution Channels
9.7.7.1 Online Sales
9.7.7.2 Retail Stores
9.7.7.3 Cafes & Fitness Centers
9.7.8 Historic and Forecast Market Size by Country
9.7.8.1 Brazil
9.7.8.2 Argentina
9.7.8.3 Rest of SA
Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies
Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research
Plant Based Water Market |
|||
Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 4.74 Bn. |
Forecast Period 2024-32 CAGR: |
19.4% |
Market Size in 2032: |
USD 23.38 Bn. |
Segments Covered: |
By Type |
|
|
By Flavor Variant |
|
||
By Pack Types |
|
||
By Distribution Channels |
|
||
By Region |
|
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Key Market Drivers: |
|
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Key Market Restraints: |
|
||
Key Opportunities: |
|
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Companies Covered in the report: |
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Frequently Asked Questions :
The forecast period in the Plant Based Water Market research report is 2024-2032.
PepsiCo Inc., World Waters, All Harmless Harv, Market Inc., Caliwater, LLC, Sibberi, DrinkSEVA, Steaz, The Coca-Cola Company, Oviva Maple Water Company, ARTY Water Company, Happy Tree Group, and Other Major Players.
Plant Based Water Market is segmented into Type, Flavor Variant, Pack Types, Distribution Channels and region. By Type, the market is categorized into Coconut Water, Maple Water, Cactus Water, Artichoke Water, Others. By Flavor Variant, the market is categorized into Flavored, Original. By Pack Types the market is categorized into Pouches, Cans, Cartons, Bottles, Others. By Distribution Channel, the market is categorized into Online Sales, Retail Stores, and Cafes & Fitness Centers. By region, it is analysed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
The drinks are produced or extracted from the plants such as coconut, watermelon, cactus, maple, and others. Based on the plant type, the water can be extracted or processed in several ways. The beverage industry has held the global market with the innovative flavors of the product.
Global Plant Based Water Market was valued at USD 4.74 Billion in 2023 and is expected to reach USD 23.38 Billion by the year 2032, at a CAGR of 19.4%.