Global Protein Smoothie Market Overview
Protein Smoothie Market Size Was Valued at USD 11.5 Billion in 2023 and is Projected to Reach USD 17.9 Billion by 2032, Growing at a CAGR of 4.5% From 2024-2032.
A smoothie refers to a thick beverage that is produced by blending an assortment of fruits, vegetables, and other ingredients including milk, seeds, yogurt, ice-cubes, sweeteners, and nutritional and herbal supplements. It is high in nutrients such as vitamins, protein, and fibers and can be easily prepared and stored for immediate or later utilization. With the growing trend of green smoothies, and protein smoothies’ various consumers are including green leafy vegetables, such as kale, spinach, lettuce, and collard greens, into their protein smoothies to boost digestion, enhance the immune system and minimize unhealthy food cravings. In addition, plant-based proteins such as soy or whey tend to be one of the main ingredients in many meal replacements. In some products, dietary fiber also acts an important role. This combination has a reason for being both of these components help to control hunger and appetite. Furthermore, some ways that can add protein to a smoothie that doesn't incorporate protein powder at all such as Plain Yogurt, Hemp Seeds, Almond Butter, Peanut Butter, Chia Seeds, Milk, Pumpkin Seeds, Silken Tofu, Flax Seeds, Kefir, Sesame Seeds. When it comes to adding protein to a smoothie, there are a ton of different options to choose from. Besides choosing a protein powder is a quick fix, applying a combination of whole food options will always be the best choice. Thus, this resulted in the growth of the protein smoothie market over the forecast period.
Market Dynamics And Factors For The Protein Smoothie Market
Drivers:
With the boosting economic conditions, starvation and nutritional deficiencies which earlier influenced a large segment of the population have now been replaced with chronic diseases such as arthritis, diabetes, stroke, obesity, epilepsy, and heart attacks, particularly in emerged economies. For example, as per the Centers for Disease Control and Prevention (CDC), chronic diseases are one of the leading health problems in the US. Nevertheless, due to growing health awareness in confluence with the adoption of healthier lifestyles, consumers are improving their everyday diet. They are switching from carbohydrate-laden food products toward healthy protein-enriched snacks and meals. Additionally, they are consuming more functional foods and beverages like protein smoothies to meet their daily nutritional requirements. Besides form this, due to the hectic lifestyles and long working hours, an increase in the demand for on-the-go-meal options has been observed which, in turn, is expanding the industry growth. Looking forward, the global smoothie market is anticipated to exhibit a moderate growth protein smoothie market during the forecast period.
Opportunities:
Marketing campaigns for protein smoothies as a substitute for meal replacement, by the fitness clubs, have skyrocketed the sales of these products. With a rising number of health clubs and surging consciousness regarding protein bars, the market is expected to create lucrative opportunities for protein smoothies in the upcoming years. In addition, these nutritious products can offer the ideal protein balance required for a healthy lifestyle. Furthermore, supplementing meals with smoothie are anticipated to rise protein intake, without mixing unnecessary calories or carbohydrates. These fitness trends are anticipated to increase the demand for protein smoothies, as they play a major role in providing essential nutrients and proteins, rising energy levels, and boosting muscle mass.
Market Segmentation
Global Protein Smoothie Market Research report comprises of Porter's five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;
Segmentation Analysis of Protein Smoothie Market:
Based on the Product Type, the gluten-free product is expected to dominate the protein smoothie market during the forecast period. Growing health consciousness among the consumers and to build muscle mass, the essential amino acids more specifically, the branched-chain amino acids (BCAAs) in protein are utilized by the body to reduce fatigue, help boost athletic performance and accelerate muscle recovery after exercise.
Based on the Application Type, the youth segment is expected to dominate the protein smoothie market during the forecast period. Owing to rising health awareness among the youth through the various physical activities and need to intake of protein-based product to improve health. Thus, this resulted from the growth of this segment over the forecast period.
Regional Analysis of Protein Smoothie Market:
The North American region is expected to dominate the protein smoothie market during the forecast period. The rising consumer preferences toward sports and workout activities has raised the demand for protein smoothie, as they provide an instant energy boost and satiate hunger after a workout. Thus, increased consumer demand for nutritious products and rising clean label claims on protein smoothie products have increased market growth in the North American region.
Consumers in European countries have been looking for products that help them maintain their busy lifestyles and offer them much-needed energy. There has been an increasing demand for protein smoothies with labels, like less or no sugar, no added flavors, gluten-free, and vegan, which help consumers meet their rising obesity concerns.
Asia Pacific region is anticipated to significant growth during the forecast period owing to high populations, consumer preferences towards packaged and energy-based food. Growing demand for protein-based products in youth and athlete candidates has led the protein smoothie market growth and is expected to continue during the forecast period.
Players Covered In Protein Smoothie Market are:
- Smoothie King (US)
- Innocent Drinks (UK)
- Exante (UK)
- ThinkThin LLC(US)
- Barfresh Food Group Inc. (the US)
- General Mills(US)
- Simply Protein(CA)
- Zoneperfect(US)
- Slimfast(US)
- PowerBar(US)
- Suja Juice (US)
- Optimum Nutrition(US)
- GoMacro(US)
- Rise Bar(US)
- Tropical Smoothie Café (US)
- Labrada(US)
- Health Warrior(US)
- Idealshape(US)
- PhD Nutrition(UK)
- Maui Wowi Hawaiian Coffees & Smoothies (US)
- Bolthouse Farms (US)
- Planet Smoothie (US)
- Jamba Juice Company (US)
- Ella's Kitchen Ltd (UK)
- Designer Wellness (US) and other major players.
Key Industry Developments In Protein Smoothie Market
- In April 2023, Smoothie King strengthened its position as the country's premier Smoothie Bowl destination by introducing six enticing Smoothie Bowls at over 1,100 locations in the U.S. The Smoothie Bowls are a delicious combination of premium ingredients in attaining an active and balanced lifestyle. The Acai bowls include PB Swizzle, Berry Gogi Getaway, and Go-Go Goji Crunch, while the Pitaya bowls include Be Berry Stings, High Five, and PB Delight
- In November 2022, Barfresh Food Group introduced a line of environmentally conscious 7.6oz Smoothie Cartons. Beyond its economic and ecological benefits, the ready-to-drink packaging was designed to yield higher profit margins compared to the company's earlier bottle format. Specifically tailored for schools, it is ideal for larger school districts and those without access to single-use plastics.
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Global Protein Smoothie Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data : |
2017 to 2023 |
Market Size in 2023: |
USD 11.5 Bn. |
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Forecast Period 2024-32 CAGR: |
4.5% |
Market Size in 2032: |
USD 17.9 Bn. |
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Segments Covered: |
By Product |
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By Packaging Material |
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By Application |
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By Consumption Pattern |
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By Distribution Channel |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Protein Smoothie Market by By Product (2018-2032)
4.1 Protein Smoothie Market Snapshot and Growth Engine
4.2 Market Overview
4.3 Vegetarian
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
4.3.3 Key Market Trends, Growth Factors, and Opportunities
4.3.4 Geographic Segmentation Analysis
4.4 Gluten-Free
4.5 Others
Chapter 5: Protein Smoothie Market by By Packaging Material (2018-2032)
5.1 Protein Smoothie Market Snapshot and Growth Engine
5.2 Market Overview
5.3 Plastic
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
5.3.3 Key Market Trends, Growth Factors, and Opportunities
5.3.4 Geographic Segmentation Analysis
5.4 Paper
5.5 Glass
5.6 Others
Chapter 6: Protein Smoothie Market by By Application (2018-2032)
6.1 Protein Smoothie Market Snapshot and Growth Engine
6.2 Market Overview
6.3 Adult Male
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
6.3.3 Key Market Trends, Growth Factors, and Opportunities
6.3.4 Geographic Segmentation Analysis
6.4 Adult Female
6.5 Youth
Chapter 7: Protein Smoothie Market by By Consumption Pattern (2018-2032)
7.1 Protein Smoothie Market Snapshot and Growth Engine
7.2 Market Overview
7.3 Out of Home
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
7.3.3 Key Market Trends, Growth Factors, and Opportunities
7.3.4 Geographic Segmentation Analysis
7.4 At Home
Chapter 8: Protein Smoothie Market by By Distribution Channel (2018-2032)
8.1 Protein Smoothie Market Snapshot and Growth Engine
8.2 Market Overview
8.3 Restaurants And Smoothie Bars
8.3.1 Introduction and Market Overview
8.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
8.3.3 Key Market Trends, Growth Factors, and Opportunities
8.3.4 Geographic Segmentation Analysis
8.4 Supermarkets And Hypermarkets
8.5 Convenience Stores
8.6 Others
Chapter 9: Company Profiles and Competitive Analysis
9.1 Competitive Landscape
9.1.1 Competitive Benchmarking
9.1.2 Protein Smoothie Market Share by Manufacturer (2024)
9.1.3 Industry BCG Matrix
9.1.4 Heat Map Analysis
9.1.5 Mergers and Acquisitions
9.2 WAYLENS INC. (U.S.)
9.2.1 Company Overview
9.2.2 Key Executives
9.2.3 Company Snapshot
9.2.4 Role of the Company in the Market
9.2.5 Sustainability and Social Responsibility
9.2.6 Operating Business Segments
9.2.7 Product Portfolio
9.2.8 Business Performance
9.2.9 Key Strategic Moves and Recent Developments
9.2.10 SWOT Analysis
9.3 VAVA (U.S.)
9.4 REXING INC. (U.S.)
9.5 OWL CAMERAS INC. (U.S.)
9.6 YI TECHNOLOGY (U.S.)
9.7 COBRA ELECTRONICS CORPORATION (U.S.)
9.8 NEXTBASE (UK)
9.9 THINKWARE SYSTEMS CORPORATION (SOUTH KOREA)
9.10 BLACKVUE (SOUTH KOREA)
9.11 STREET GUARDIAN (AUSTRALIA)
9.12 AZDOME (CHINA)
9.13 BLUESKYSEA (CHINA)
9.14 AUKEY (CHINA)
9.15 THINKFORCE ELECTRONIC TECHNOLOGY COLTD (CHINA)
9.16 ANKER INNOVATIONS (CHINA)
9.17 VIOFO (CHINA)
9.18 AUTO-VOX (CHINA)
9.19 PAPAGO INC. (TAIWAN)
9.20 TRANSCEND INFORMATION INC. (TAIWAN)
9.21 OTHER MAJOR PLAYERS
Chapter 10: Global Protein Smoothie Market By Region
10.1 Overview
10.2. North America Protein Smoothie Market
10.2.1 Key Market Trends, Growth Factors and Opportunities
10.2.2 Top Key Companies
10.2.3 Historic and Forecasted Market Size by Segments
10.2.4 Historic and Forecasted Market Size By By Product
10.2.4.1 Vegetarian
10.2.4.2 Gluten-Free
10.2.4.3 Others
10.2.5 Historic and Forecasted Market Size By By Packaging Material
10.2.5.1 Plastic
10.2.5.2 Paper
10.2.5.3 Glass
10.2.5.4 Others
10.2.6 Historic and Forecasted Market Size By By Application
10.2.6.1 Adult Male
10.2.6.2 Adult Female
10.2.6.3 Youth
10.2.7 Historic and Forecasted Market Size By By Consumption Pattern
10.2.7.1 Out of Home
10.2.7.2 At Home
10.2.8 Historic and Forecasted Market Size By By Distribution Channel
10.2.8.1 Restaurants And Smoothie Bars
10.2.8.2 Supermarkets And Hypermarkets
10.2.8.3 Convenience Stores
10.2.8.4 Others
10.2.9 Historic and Forecast Market Size by Country
10.2.9.1 US
10.2.9.2 Canada
10.2.9.3 Mexico
10.3. Eastern Europe Protein Smoothie Market
10.3.1 Key Market Trends, Growth Factors and Opportunities
10.3.2 Top Key Companies
10.3.3 Historic and Forecasted Market Size by Segments
10.3.4 Historic and Forecasted Market Size By By Product
10.3.4.1 Vegetarian
10.3.4.2 Gluten-Free
10.3.4.3 Others
10.3.5 Historic and Forecasted Market Size By By Packaging Material
10.3.5.1 Plastic
10.3.5.2 Paper
10.3.5.3 Glass
10.3.5.4 Others
10.3.6 Historic and Forecasted Market Size By By Application
10.3.6.1 Adult Male
10.3.6.2 Adult Female
10.3.6.3 Youth
10.3.7 Historic and Forecasted Market Size By By Consumption Pattern
10.3.7.1 Out of Home
10.3.7.2 At Home
10.3.8 Historic and Forecasted Market Size By By Distribution Channel
10.3.8.1 Restaurants And Smoothie Bars
10.3.8.2 Supermarkets And Hypermarkets
10.3.8.3 Convenience Stores
10.3.8.4 Others
10.3.9 Historic and Forecast Market Size by Country
10.3.9.1 Russia
10.3.9.2 Bulgaria
10.3.9.3 The Czech Republic
10.3.9.4 Hungary
10.3.9.5 Poland
10.3.9.6 Romania
10.3.9.7 Rest of Eastern Europe
10.4. Western Europe Protein Smoothie Market
10.4.1 Key Market Trends, Growth Factors and Opportunities
10.4.2 Top Key Companies
10.4.3 Historic and Forecasted Market Size by Segments
10.4.4 Historic and Forecasted Market Size By By Product
10.4.4.1 Vegetarian
10.4.4.2 Gluten-Free
10.4.4.3 Others
10.4.5 Historic and Forecasted Market Size By By Packaging Material
10.4.5.1 Plastic
10.4.5.2 Paper
10.4.5.3 Glass
10.4.5.4 Others
10.4.6 Historic and Forecasted Market Size By By Application
10.4.6.1 Adult Male
10.4.6.2 Adult Female
10.4.6.3 Youth
10.4.7 Historic and Forecasted Market Size By By Consumption Pattern
10.4.7.1 Out of Home
10.4.7.2 At Home
10.4.8 Historic and Forecasted Market Size By By Distribution Channel
10.4.8.1 Restaurants And Smoothie Bars
10.4.8.2 Supermarkets And Hypermarkets
10.4.8.3 Convenience Stores
10.4.8.4 Others
10.4.9 Historic and Forecast Market Size by Country
10.4.9.1 Germany
10.4.9.2 UK
10.4.9.3 France
10.4.9.4 The Netherlands
10.4.9.5 Italy
10.4.9.6 Spain
10.4.9.7 Rest of Western Europe
10.5. Asia Pacific Protein Smoothie Market
10.5.1 Key Market Trends, Growth Factors and Opportunities
10.5.2 Top Key Companies
10.5.3 Historic and Forecasted Market Size by Segments
10.5.4 Historic and Forecasted Market Size By By Product
10.5.4.1 Vegetarian
10.5.4.2 Gluten-Free
10.5.4.3 Others
10.5.5 Historic and Forecasted Market Size By By Packaging Material
10.5.5.1 Plastic
10.5.5.2 Paper
10.5.5.3 Glass
10.5.5.4 Others
10.5.6 Historic and Forecasted Market Size By By Application
10.5.6.1 Adult Male
10.5.6.2 Adult Female
10.5.6.3 Youth
10.5.7 Historic and Forecasted Market Size By By Consumption Pattern
10.5.7.1 Out of Home
10.5.7.2 At Home
10.5.8 Historic and Forecasted Market Size By By Distribution Channel
10.5.8.1 Restaurants And Smoothie Bars
10.5.8.2 Supermarkets And Hypermarkets
10.5.8.3 Convenience Stores
10.5.8.4 Others
10.5.9 Historic and Forecast Market Size by Country
10.5.9.1 China
10.5.9.2 India
10.5.9.3 Japan
10.5.9.4 South Korea
10.5.9.5 Malaysia
10.5.9.6 Thailand
10.5.9.7 Vietnam
10.5.9.8 The Philippines
10.5.9.9 Australia
10.5.9.10 New Zealand
10.5.9.11 Rest of APAC
10.6. Middle East & Africa Protein Smoothie Market
10.6.1 Key Market Trends, Growth Factors and Opportunities
10.6.2 Top Key Companies
10.6.3 Historic and Forecasted Market Size by Segments
10.6.4 Historic and Forecasted Market Size By By Product
10.6.4.1 Vegetarian
10.6.4.2 Gluten-Free
10.6.4.3 Others
10.6.5 Historic and Forecasted Market Size By By Packaging Material
10.6.5.1 Plastic
10.6.5.2 Paper
10.6.5.3 Glass
10.6.5.4 Others
10.6.6 Historic and Forecasted Market Size By By Application
10.6.6.1 Adult Male
10.6.6.2 Adult Female
10.6.6.3 Youth
10.6.7 Historic and Forecasted Market Size By By Consumption Pattern
10.6.7.1 Out of Home
10.6.7.2 At Home
10.6.8 Historic and Forecasted Market Size By By Distribution Channel
10.6.8.1 Restaurants And Smoothie Bars
10.6.8.2 Supermarkets And Hypermarkets
10.6.8.3 Convenience Stores
10.6.8.4 Others
10.6.9 Historic and Forecast Market Size by Country
10.6.9.1 Turkiye
10.6.9.2 Bahrain
10.6.9.3 Kuwait
10.6.9.4 Saudi Arabia
10.6.9.5 Qatar
10.6.9.6 UAE
10.6.9.7 Israel
10.6.9.8 South Africa
10.7. South America Protein Smoothie Market
10.7.1 Key Market Trends, Growth Factors and Opportunities
10.7.2 Top Key Companies
10.7.3 Historic and Forecasted Market Size by Segments
10.7.4 Historic and Forecasted Market Size By By Product
10.7.4.1 Vegetarian
10.7.4.2 Gluten-Free
10.7.4.3 Others
10.7.5 Historic and Forecasted Market Size By By Packaging Material
10.7.5.1 Plastic
10.7.5.2 Paper
10.7.5.3 Glass
10.7.5.4 Others
10.7.6 Historic and Forecasted Market Size By By Application
10.7.6.1 Adult Male
10.7.6.2 Adult Female
10.7.6.3 Youth
10.7.7 Historic and Forecasted Market Size By By Consumption Pattern
10.7.7.1 Out of Home
10.7.7.2 At Home
10.7.8 Historic and Forecasted Market Size By By Distribution Channel
10.7.8.1 Restaurants And Smoothie Bars
10.7.8.2 Supermarkets And Hypermarkets
10.7.8.3 Convenience Stores
10.7.8.4 Others
10.7.9 Historic and Forecast Market Size by Country
10.7.9.1 Brazil
10.7.9.2 Argentina
10.7.9.3 Rest of SA
Chapter 11 Analyst Viewpoint and Conclusion
11.1 Recommendations and Concluding Analysis
11.2 Potential Market Strategies
Chapter 12 Research Methodology
12.1 Research Process
12.2 Primary Research
12.3 Secondary Research
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Global Protein Smoothie Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
|
Historical Data : |
2017 to 2023 |
Market Size in 2023: |
USD 11.5 Bn. |
|
Forecast Period 2024-32 CAGR: |
4.5% |
Market Size in 2032: |
USD 17.9 Bn. |
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Segments Covered: |
By Product |
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By Packaging Material |
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By Application |
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By Consumption Pattern |
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By Distribution Channel |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Frequently Asked Questions :
The forecast period in the Protein Smoothie Market research report is 2024-2032.
Smoothie King (US), Innocent Drinks (UK), Exante (UK), ThinkThin LLC (US), Barfresh Food Group Inc. (US), General Mills (US) Other Major Players.
Protein Smoothie is segmented into Product, Packaging Material, Application, Consumption Pattern, Distribution Channel and region. By Product, the market is categorized into Vegetarian, Gluten-Free, Others. By Packaging Material, the market is categorized into Plastic, Paper, Glass, Others. By Application, the market is categorized into Adult Male, Adult Female, Youth. By Consumption Pattern, the market is categorized into Out of Home, At Home. By Distribution Channel, the market is categorized into Restaurants & Smoothie Bars, Supermarkets/Hypermarkets, Convenience Stores, Others. By region, it is analysed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
A Smoothie refers to a thick beverage that is produced by blending an assortment of fruits, vegetables, and other ingredients including milk, seeds, yogurt, ice-cubes, sweeteners, and nutritional and herbal supplements. It is high in nutrients such as vitamins, protein, and fibers and can be easily prepared and stored for immediate or later utilization.
Protein Smoothie Market Size Was Valued at USD 11.5 Billion in 2023 and is Projected to Reach USD 17.9 Billion by 2032, Growing at a CAGR of 4.5% From 2024-2032.
