Rice Protein Market Synopsis

Rice Protein Market Size Was Valued at USD 798.2 Million in 2023, and is Projected to Reach USD 1,146.0 Million by 2032, Growing at a CAGR of 4.1% From 2024-2032.

Rice protein is a protein that is extracted from whole-grain brown rice using stages that include sifting, hydrolysis, separation, washing, drying, sieving, and milling. It has several functional advantages, for example, shellac has enhanced water solubility, it improves texture and aids dry flow, and it can also act as a sort of off-flavor concealer in food items. It is therefore employed as a formulation agent and texturizer, thickener and stabilizer in baked confectionery products, soup mixes, beverage preparations, breakfast cereal products, dairy product substitutes, fats and oils, plant protein products that include grain and pasta products, and processed fruits and vegetables and juices. In the present time, there has been a growing tendency to incorporate rice protein in various products all over the world due to its nutritional benefits and zero allergens.

• The rice protein market refers to the worldwide business of processing, selling, and consuming protein obtained from rice grain. It has been widely incorporated in numerous industries for uses such as food manufacturing, sports supplements, baked products, meat substitutes, and baby formulas. Market has grown overtime shift in consumer habits demanding Plant-based protein because of the health records showing benefits of taking plant-based products, veganism, and vegetarianism. In light of this, it is significant to note that rice protein is not only allergenic but is also gluten-free and easy to digest, which would be of major benefit to those with restricted diets.
• The market analysis of rice protein Is expanding due to certain factors as discussed below. This is due to the enhanced awareness for environmentally-friendly products and the general trend of changing consumer diets towards a focus on protein-rich plant products. This has led to the availability of rice protein in the market due to the larger population of vegan and vegetarian people. It also reflects the demand for hypoallergenic and easily digestible proteins, development of the sports nutritionsegments, and increased focus on gluten-free and allergen-free products. This seems to work in favor of rice protein, which has received little to no processing and can possibly be organically produced.
• Also, progress in extraction methods and rice protein functionality has made it even more appealing to food and beverages companies due to new applications enabled by its improved quality.

Rice Protein Market Trend Analysis

Increased interest in a plant-based diet

• One of the key influential trends contributing to the rise of rice protein demand globally is the increased interest in a plant-based diet to avoid animal products due to allergens, concentrating toxins, excessive calories, and extra processing. It can also be consumed with cereals and yogurt, can be mixed with cooked foods so as to increase its protein content, and can also be used in the production of infant food formula. Because of its solubility and palatability, rice protein is highly bioavailable, thus preferable in gluten-free food products in place of soy.

Global Rise in the uptake of gluten-free products

• The rising uptake of gluten-free products due to the rise in people experiencing bloating, gas, cramping and digestive discomforts due to dairy products is also propelling the market forward. Other than the above, it supports weight loss, burning of fats, faster muscle recovery, and helps in lowering cholesterol levels in plasma and liver. Therefore, rice protein powder is being introduced in sports nutritional supplements to enhance muscularity to strength. This is expected to contribute to the growth of the market and the growing number of athletes also has the same implication.

Rice Protein Market Segment Analysis:

Rice Protein Market is segmented based on Product, and Application.

By Product, rice protein isolates segment is expected to dominate the market during the forecast period

• This rice protein market is divided by product into rice protein isolates, rice protein concentrates, and others. Thus, the rice protein is expected to have a good market demand in the course of the next year because this is considered as a plant-based protein and healthier than animal protein, especially for consumers with gluten intolerance or those who are lactose intolerant. Out of all these segments, rice protein isolates are expected to lead the global market since they show high protein caloric value and better bioavailability for nutritional supplement uses in functional foods and sports nutrition products. For an industry experiencing continuous growth in demand for clean-label, allergen-free, and sustainable protein, the global market for rice protein isolate is anticipated to grow notably.

By Application, food and beverages segment held the largest share in 2023

• Global market for rice protein is divided by application areas such as food and beverages, pharmaceuticals, cosmetics, and animal feed and experts posit that demand for rice protein in the year to come will rise. This growth can be attributed to the increasing demand of the consumer in consuming plant based proteins in different sectors. The food and beverages segment is expected to remain the largest segment of the industry, given rising consumer consciousness relating to health and the environment, which has led to increasing use of rice protein in snack products, protein bars and dairy substitutes. Also, the clean-label business and the heightened understanding of rice protein’s nutritional value are promoting its usage in this segment. Subsequently, it is anticipated that the food and beverages application will dominate the market as it has numerous consumers and the product finds usage in their variety of application.

Rice Protein Market Regional Insights:

Asia-Pacific is Expected to Dominate the Market Over the Forecast period

• Rice being a staple diet in almost all the Asian countries the Asia-Pacific region hosts the largest portion of the global production of rice. Some of the world’s leading producers of rice are China, India, Bangladesh, and Indonesia. Other important rice growing countries in the Asian region include Indonesia, Bangladesh, Vietnam, Thailand, Myanmar, Philippines and Japan. China’s production in 2021 was estimated to be approximately 212 million metric tons. About 84 million metric tons of rice. While rice is grown in many parts of the world, the physical characteristics for growing rice are somewhat restricted.
• About 60% of the 130 million hectare lands used for rice production per annum are irrigated in Asia where rice is mostly cultivated in monoculture with 2 to 3 rice crops per year depending on availability of water supply. The top 10 rice producing countries include China, India, Indonesia, Bangladesh, Vietnam, Thailand, Myanmar, the Philippines, Pakistan, and Brazil. Rice production remains imbalanced with 10 countries accounting for 84% of total production, thus many countries have to import the grain to feed their populations. With the population of the world on the increase day by day, rice will remain a significant staple food as far as human consumption is concerned.

Active Key Players in the Rice Protein Market

• AIDP Inc.
• Axiom Foods Inc.
• Bioway (Xi'an) Organic Ingredients Co. Ltd.
• Golden Grain Group Limited
• North Coast Naturals
• Nutribiotic, RiceBran Technologies
• Rollins International Pvt. Ltd.
• (RHA Holdings Private Ltd.)
• Shafi Gluco Chem Pvt. Ltd.
• The Green Labs LLC
• Top Health Ingredients Inc
• Other Major Players.

Key Industry Developments in the Rice Protein Market:

• In January 2023, Roquette, a global leader in plant-based ingredients, invested in DAIZ Inc., a Japanese food tech startup. This partnership leverages DAIZ's germination and extrusion technology, enhancing plant-based food texture, flavor, and nutrition. Roquette aims to meet the growing global demand for innovative, sustainable plant-based ingredients with superior taste and quality.
• In September 2023, Anhui Shunxin Shengyuan Biological Food Co. and ZXCHEM USA announced HydroRice™ PA80 and HydroPR™ 80. Available now in the US and Canada, these innovative protein powders, made without enzymes or hydrolyzation, utilize high-pressure homogenization and spray drying, revolutionizing plant-based dairy alternatives.