Global Sport Underwear Market Overview

Sports Underwear Market Size Was Valued at USD 11.3 billion in 2023 and is Projected to Reach USD 30.59 billion by 2032, Growing at a CAGR of 11.7% From 2024-2032.

A form of sports underwear that a person wears while physical exercise is sports underwear. It is intended to meet the demands of persons who participate in various activities as well as those who are just active and wish to keep comfortable. The purpose is to keep the user dry and avoid chafing, which can cause skin abrasions or pain. Sports manufacturers frequently construct their items with moisture-wicking fabric to prevent sweat from penetrating through garment layers and into the skin. Furthermore, sports underwear is intimate clothing worn to protect men's and women having genital organs while also aiding in hygiene. The underwear protects the privates by providing them with the proper forms and also keeps them dry because they are readily moistened. Furthermore, underwear can help to keep your outer garments clean by keeping them from getting filthy from sweat. Trunks, boxer briefs, briefs, and boxers are examples of underwear. They are made from diverse fabrics such as polyester, modal, cotton, and nylon. They are readily accessible on the internet, in department shops, mono-brand stores, and in mass merchants. Increasing demand for smart innerwear from the sport and fitness sector as a result of the increased usage of sports bras that employ sensors to measure running distance, breathing rates, and heart rates. Thus, the market for underwear for the sports & fitness industry is anticipated to observe significant growth during the forecast period.

Market Dynamics And Factors For Sports Underwear Market

Drivers:

In the global arena, the sports underwear industry is growing at a quick rate. An increase in awareness about physical activity and health consciousness among individuals; rising spending on fitness-related equipment such as yoga mats, exercise bikes, and so on; availability of various types of workout clothing that helps athletes perform better and avoid skin irritations during their workout sessions; and an increase in demand from the female population who engage in various forms of activity. The athleisure industry's developing trend, rising disposable income levels, and the rising popularity of gym culture are some of the reasons driving this market's expansion throughout the projection period.

In addition, the market for sports underwear is predicted to develop due to the increasing prevalence of organized retail throughout the world. The market for sports underwear is predicted to rise due to rising disposable income and an increasing metrosexual male population who are spending more on trendy items. The market for sports underwear is predicted to rise in response to the rising demand for underwear as a requirement and comfort reasons.

Restraints:

Challenges related to purchasing sports underwear from retail due to the lack of accessibility of the product of their choice is especially over the emerging region are anticipated to restrain the market growth. Also, the online platform does not provide the chance of touch-or-feel or try on the product before purchasing which is another major factor anticipated to hinder the market growth of sports underwear. High brand loyalty especially among the customer of the U.S. owing to which they are unwilling to shift to newer brands. This factor is producing challenges for the novel and developing the brand in the market. Therefore, hampering the market growth of sports underwear during the projected timeframe.

Opportunities:

The rise of numerous start-ups throughout the world is expected to generate enormous potential prospects for the sports underwear industry. For instance, CXP's sports underwear has cutting-edge technologies. It's a unique piece of clothing with a fused multi-panel waistline rather than the typical 360-degree elasticated waistband. This has the advantage of allowing them to control the pressure applied across the waistline, which improves garment stability and reduces weight. They may also adjust the front waistband panel's tightness to relieve stomach discomfort and increase comfort. In addition, the Asia Pacific region's growing economies, along with the region's increasing retail channel, are likely to drive the market expansion of sports underwear. The obese population's growing need for functional underwear and plus-size underwear is predicted to boost the market for sports undergarments.

Market Segmentation

Segmentation Analysis of Sports Underwear Market:

Based on the type, the sports bras segment is expected to dominate the sports underwear market during the forecast period. Sports bras are designed for use by athletes, particularly those who require extra support when exercising. They are distinguished from normal brassieres by their increased support and larger straps. Sports bras include either soft cups or compression cups that assist protect the breasts from moving too much when undertaking a vigorous activity like jogging or jumping. Furthermore, increased consumer buying power, together with changing consumer lifestyles, are expected to drive demand for sports bras throughout the projected period. Women are permitted to wear sports bras and pelvic guards. Sports bras reduce the risk of injury to the chest ligaments during strenuous sports such as running.

Based on the application, a male segment is expected to hold the maximum sports underwear market share and the female segment is expected to grow with significant CAGR during the forecast period. Male athletes would frequently wear them beneath uniforms to remain cool and move more freely. They are also used to protect men's genital areas from harm since they may be used as a substitute for briefs or in addition to them when ordinary underwear provides insufficient protection against rough surfaces, such as when bicycling or participating in other activities that require rapid stops. Furthermore, gaining popularity for the various sports such as cricket, basketball, football, and others as well as various physical activities such as gym and cardio among the male than the women lead to the growth of the segment during the forecast period. However, growing health consciousness among the women helps to growth of the segment during the forecast period. 

Based on the distribution channel, the online segment is expected to dominate the sports underwear market during the forecast period. Owing to Covid-19 people are habited to online shopping. In addition, various offers and home delivery services have enabled the growth of the segment over the projected period.

Regional Analysis of Sports Underwear Market:

North America region is expected to dominate the sports underwear market during the forecast period due to the growing demand for fitness and health tracking wearable clothes in the region. Because of the large number of global and local intimate clothing producers in the United States, the sports underwear industry is extremely competitive. Customers want contemporary and modern men's underwear; therefore, the market is defined by a high level of brand loyalty. Customers are often hesitant to switch to fresh brands that are entering the market.

Over the projected period, Europe will be the second biggest market for sports underwear, owing to increased awareness of health and fitness among consumers to combat the prevalence of lifestyle disorders such as obesity, blood pressure fluctuations, and others. As more men in the UK choose an active lifestyle, the need for comfortable innerwear will increase, allowing them to perform at their best while engaging in any physical activity. Furthermore, the government has begun a multi-sector focus on HEPA (Health-enhancing physical activity), which is increasing individual fitness and, as a result, pushing sales of men's underwear.

Over the projected period, the Asia Pacific region is predicted to increase at a high rate. The sports underwear market in the area is dominated by China. The expansion of the sports underwear product range, as well as the increased usage of new and superior materials that assist eliminate moisture and controlling temperature, are all contributing to the country's growing demand. Furthermore, India and Japan are very profitable markets for sports underwear, owing to the existence of several global top brands that have implemented a variety of growth methods to increase their company in the nations. Furthermore, the increased popularity of online shopping and the availability of high-quality retail locations are allowing players to significantly expand their businesses.

Players Covered in Sport Underwear Market are:

• Decathlon
• Adidas
• Jockey
• Nike
• Neleus
• Under Armour
• ExOfficio
• Nice Laundry
• Lululemon
• Icebreaker
• SAXX
• Neleus
• Reebok
• BALEAF SPORTS
• Rhone
• New Balance
• 2(X)IST
• L Brands
• ExOfficio and others major players.

COVID-19 Impact on Sports Underwear Market

Around the world, the garment sector employs 60 million people, with over 75 percent of them being women. Women in the garment sector are disproportionately represented in the most vulnerable, marginalized, low-paying, and poor occupations. The COVID-19 epidemic is wreaking havoc on the world's clothing supply networks. Global brands and retailers are canceling orders from their supplier factories and many governments are imposing restrictions on travel and gatherings. As a result, numerous clothing firms have halted production and fired or temporarily suspended their employees. According to current estimates, over a million people have been sacked or temporarily suspended from work, with the number expected to rise. The consequences for garment workers are dire. Those who continue to work in factories are putting their health and safety at risk since social separation is difficult during the workday, and employers may not be implementing sufficient health and safety precautions. Those who become ill may lack insurance or sick pay coverage, making it difficult to seek medical care in source nations whose medical facilities and public health systems were already lacking before the epidemic. Those who lose their employment face months without salary to sustain themselves and their families, have little or no savings to fall back on and have severely restricted income-generating choices. While some governments are putting in place measures to help employees, these efforts are inconsistent and, in many cases, ineffective.

Key Industry Developments In Sports Underwear Market

• In May 2024: SKIMS, the Official Underwear Partner of the WNBA, unveiled a new campaign featuring renowned WNBA legend Candace Parker alongside second-overall draft pick Cameron Brink, Dijonai Carrington, and All-Stars Kelsey Plum and Skylar Diggins-Smith. Timed to the highly anticipated tip-off of the WNBA season, the campaign proudly features this talented ensemble of women wearing SKIMS’ iconic Fits Everybody underwear collection, photographed by Hugh Wilson.
• In May 2023: Global sports company PUMA and absorbent apparel brand, Modibodi® launched the third drop of their best-selling active period underwear range; combining Modibodi’s unique, patented technology with world-class expertise from PUMA.